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A Numbers Tea Party
09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0 - What's with this number? Plenty, it turns out, as it's the key to defeat the Digital Rights Management solution for motion picture movies written on high-definition digital video discs.
Social Networking Overpowers MPAA Legal Arm-twisting
09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
The number above is the HD-DVD processing key that circumvents the AACS copyright protection (DRM) for a motion picture digital video disc. That the AACS protection had been defeated, has been known for some time (last September or so). But at the beginning of the month, the number was posted to DIGG, a social networking website.
The MPAA and AACS both tried to quell the public leak of this number by legal means. Using legal strong-arm tactics, they tried to erase every occurrence of this number from the Internet - asking DIGG (and other sites) delete posts, suspend user accounts, etc.
Internet users resisted by replicating the number as far, as wide and as fast as possible. At the end of the day, DIGG caved-in to it's users. (Which is why you see it here). While I have no immediate use for this number (wouldn't know what to do with it), I do recognize its significance.
It's a modern-day tea party! Someone even made song of the number, called "Oh Nine Eff Nine".
Digital Rights Management, which is an oxymoron of sorts, has become a sticking point between the MPAA (an industry that wants to keep a choke-hold on content) and users of new technologies (who want fast, easy access to digital content). The MPAA and RIAA should reconsider their goals, tactics and positioning on this issue. Draconian legal moves aren't winning them many friends and supporters.
The world is changing via technology and globalization. The RIAA and MPAA need to adapt to the changing landscape. Handled correctly, they can continue to profit in unimaginable ways, but handled improperly, someone else will step in and take over.
Wonder how long it will be till I get my 'Cease-and-Desist' letter?