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Alexa Rankings

June 2nd, 2013  · stk

A practical guide to your website Alexa ranking. What it is, what are its pitfalls, why it's important and what you can do to increase your Alexa ranking. Written as a result of questions fielded by a web client, concerned that their ranking was substantially lower than those of his competitors.

What are Alexa Rakings & Should I Care?

Alexa is to website owners as Klout is to Twitter or Nielsen ratings are to television. It's a way to see how your website traffic compares to your competitors (or any other website in the world for that matter).

Founded in 1996 by two entrepreneurs, the name Alexa gives props to the Library of Alexandria, drawing a parallel between the largest repository of knowledge in the ancient world and the Internet - today's largest body of knowledge (pornography notwithstanding).

In addition to offering a toolbar that gave Internet users suggestions on where to go next, Alexa also offers statistical information for each website one visits. Originally, Alexa archived the websites it crawled and this database served as the basis for the creation of the "Internet Archive", which can now be accessed through the Wayback Machine.

Alexa was acquired by Amazon in 1999 for about $250MM (USD) and has been through much, though analytic Alexa rankings remains a core function of this Amazon subsidiary.

For anyone owning or managing a website, Alexa rankings can offer valuable insight. If you advertise on your website, know that advertisers use Alexa rankings to determine rate-of-pay and other factors - your Alexa ranking becomes very important. For most website owners, Alexa rankings are another one of those "devil-in-the-details" things. You should know about it, how it works (and about its inherent flaws) and the small changes and improvements you can make to your website to increase its Alexa ranking. This article will cover all of this, in a practical way.

Understanding & Improving Your Alexa Ranking

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Updated: 4-Jun-2013
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