Randsco Campus - Chief Editor of the Randsco rag, Scott Kimler, addressed a throng of reporters, all gathered to learn about Randsco's latest invention.
"The details in your media kits," explained Scott, "but let me provide some background."
"As many of you are aware, the Internet is killing the traditional print media business. Magazines, newspapers and other such companies are dying, as online magazines, blogs and other resources are booming."
A chorus of agreement was heard within the assembled crowd.
"We have over 10 years of blogging experience, since before the term blog was part of our modern lexicon. All along, we've noticed that most blogs are boring, presenting all content from within a single design platform. Recently, some bloggers are breaking this trend by publishing uniquely designed content with every post. They're calling these blogs blogazines.
Blogazines, while beautiful, are infrequently updated, contain only individually-styled content and require that "normal" content be hosted from a separate blog. Randsco is the first online blog to introduce a blend of individual and templated styling, along with magazine and "normal" content. The front page appears to be a single template, but the full article presents uniquely-styled content.
"We call this new type of post an ArtiZine, which is derived from combining the word article and magazine - because the whole blog is not magazine-like, only certain articles."
One reporter asked, "How is someone supposed to tell regular articles from artizines?"
Scott said, "Lead articles will soon contain a graphic label and a sortable ArtiZine category. Anyone will be able to quickly find all the ArtiZines on Randsco."
"While they are fun to author," said Scott, "artizines do involve non-trivial styling, graphics and layout efforts. Because of this, not every article we publish will be an artizine, but that's the whole point. While it's more challenging than either a blog or a blogazine, it is a more realistic method of holding all published content under one roof.
Example Arti-zine Articles on Randsco